Project Description
Cap Lang – Minyak Gandapura
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
Translate the successful narrative from Indonesia to the Philippines using creative interpretation of the brand’s philosophy.
Execute a creative campaign that would generate awareness for the brand’s entry with connection to its brand’s history
Print Design Services
Content Marketing
Social Media Campaign
Deliverables
Entering a new market is never easy but with JUMP DIGITAL INDONESIA’s deep knowledge of the Indonesian brand, we were able to collaborate and convey the message of the brand. Sometimes, it is these cultural dynamics that play an integral part in communicating the message. The result was a creative-heavy campaign that caters to the taste of the Philippine market using the brand’s philosophy.
Print Design Services
Content Marketing
Social Media Campaign
Results
JUMP DIGITAL INDONESIA conducted an in-depth research to find out how best to translate the brand’s target for the Philippine market. The creative artwork that ensued provided the general vision for the social media campaign plan of the brand.
